IMA’s Research and Advisory practice carries out investigative, strategy-oriented market and industry research assignments for individual companies, on a proprietary basis. From business strategy formulation and risk-opportunity assessments to market sizing and scenario planning, IMA’s scope covers almost the entire gamut of issues related to an organisation’s external environment – markets, customers, competitors, suppliers and the Government.

One of our greatest strengths stems from our ability to gather first-hand opinions and qualitative insights from senior industry practitioners and domain specialists. Leveraging IMA’s extensive network of senior-level professional relationships across the corporate sector, the Government, academia and the media, our proprietary research practice brings to the table a highly effective methodology to generate actionable insight for decision makers.

Equally, IMA undertakes data-intensive assignments, such as those involving demand estimation and forecasting, statistical modelling, and the like. This capability is backed by a strong in-house research team as well as extensive access to data and information across industry sectors/subject areas.

Critically, IMA’s output and opinions are used directly by senior management (CEOs, country managers and regional decision makers) to take decisions with respect to market entry or expansion, country strategy formulation/refinement and associated decisions. While IMA’s greatest expertise lies in business-to-business industry domains, the firm also carries out projects for consumer-oriented businesses by leveraging the field-survey capabilities of partner agencies.

Over the years, IMA India has undertaken proprietary consulting and research assignments for some of the world’s most prominent companies, that are almost without exception, leading players in their respective segments. By sector, our experience spans almost every industry: banking, oil and gas, mining, renewable energy, insurance, capital markets, food and agriculture, consumer foods, technology and IT, chemicals, pharmaceuticals and healthcare, ITeS, defence and security and corporate services.