IMA’s Research and Advisory practice carries out
investigative, strategy-oriented market and industry
research assignments for individual companies, on a
proprietary basis. From business strategy formulation
and risk-opportunity assessments to market sizing and
scenario planning, IMA’s scope covers almost the entire
gamut of issues related to an organisation’s external
environment – markets, customers, competitors, suppliers
and the Government.
One of our greatest strengths stems from our
ability to gather first-hand opinions and qualitative
insights from senior industry practitioners and domain
specialists. Leveraging IMA’s extensive network of
senior-level professional relationships across the
corporate sector, the Government, academia and the
media, our proprietary research practice brings to the
table a highly effective methodology to generate
actionable insight for decision makers.
Equally, IMA undertakes data-intensive assignments,
such as those involving demand estimation and
forecasting, statistical modelling, and the like. This
capability is backed by a strong in-house research team
as well as extensive access to data and information
across industry sectors/subject areas.
Critically, IMA’s output and opinions are used directly
by senior management (CEOs, country managers and
regional decision makers) to take decisions with respect
to market entry or expansion, country strategy
formulation/refinement and associated decisions. While
IMA’s greatest expertise lies in business-to-business
industry domains, the firm also carries out projects for
consumer-oriented businesses by leveraging the
field-survey capabilities of partner agencies.
Over the years, IMA India has undertaken proprietary
consulting and research assignments for some of the
world’s most prominent companies, that are almost
without exception, leading players in their respective
segments. By sector, our experience spans almost every
industry: banking, oil and gas, mining, renewable
energy, insurance, capital markets, food and
agriculture, consumer foods, technology and IT,
chemicals, pharmaceuticals and healthcare, ITeS, defence
and security and corporate services. |