Manoj Goel is Managing Director and Head of Corporate Sales, Markets & Securities Services at HSBC, India. He has been with HSBC since 2005 and has over 21 years of experience in financial markets specifically across foreign exchange rates and structured solutions. Manoj has been actively involved in the development of FX and derivative markets in India due to his association with industry bodies such as Foreign Exchange Dealers Association of India. He studied at BITS Pilani as well as IIM Calcutta and is an avid birder.

Professor Sahay moved to IIM-Ahmedabad in 2004 from London Business School, where he had taught since completing his PhD, in 1996, from the University of Texas at Austin. He is an alumnus of IIM-Ahmedabad and IIT-Kanpur.

His primary areas of interest include marketing strategy, pricing, neuroscience and consumer behaviour, brand management, high tech marketing, and international trade and investment. He has consulted and worked in the pharmaceutical, cement, building material, telecom, broadcast, automotive, IT, FMCG, education and financial services sectors, among others. At IIM -Ahmedabad, he has taught basic marketing courses in the PGP, PGPX and PGP-PMP programmes. In addition, he offers elective courses on pricing, brand management, neuroscience and consumer behaviour, tracking organisational performance, brand management and valuation, innovation and fintech. He also leads the IIM-A executive education programmes on pricing, neuroscience in marketing, enhancing salesforce performance, fintech and Applications of Behavioural Science for CXOs.

His corporate experience includes stints as a management trainee in the manufacturing sector followed by customer service and then account manager in the financial services industry. He has consulted and conducted corporate training for more than 50 clients in India and abroad. He has written 33 international peer reviewed articles (including 4 FT50), 65 cases and more than 50 articles for business magazines and newspapers. His most recent project was for FSSAI, where a nationwide RCT of front of package label (FOPL) study was conducted which will form the basis of the FSSAI decision on FOPL for packaged food. His second book, ‘Brands and the Brain’, was published in April 2022. His latest publications in 2023 are on the ‘Neural Correlates of Weak Brand Choice’ and the ‘Decision between Gifts and Promotions in Consumer Choice.’

Professor Sahay is the recipient of the University Wide Outstanding Dissertation Award from the University of Texas at Austin (for his PhD thesis), the Innovation in Teaching Award at London Business School and of the Dewang Mehta Best Teacher Award in Marketing Management and the UTV Bloomberg Best Marketing Professor in India. He was also nominated to the Thinkers50 India list by the Institute of Competitiveness, Harvard Business School. He is also the winner of the Philip Morris Best Case Award at IIMA.

His recent research has been in the areas of brand relationships, tensile pricing, life cycles in marketing, customer dimensions of gold in India, customer responses to dynamic pricing and how and when to implement dynamic pricing, customer reactions to overlapping price ranges; impact of bundling on customer reference prices; customer loss aversion at different price levels; impact of price changes in pharmaceuticals in India on demand, brand advocacy, and brand preference reversal due to cognitive load and discount framing. His recent papers have appeared in Journal of Business, Journal of Global Marketing, Resources Policy and the European Journal of Marketing. He was previously a regular columnist for Outlook Business on marketing strategy and writes occasionally for the Financial Express and Dainik Bhaskar on gold, economics and business. He is also the author of a case book on marketing strategy, ‘Cases in Pricing, Marketing Communications and Distribution’. Professor Sahay serves (and has served) on the Boards of several listed and unlisted companies. His cumulative boardroom experience is more than 35 years. He has been appointed as the Director of MDI, Gurgaon and will take charge in mid-October, 2023.

Colonel Sonam Wangchuk is a distinguished military officer with a rich history of service to the nation. He embarked on his military journey when he was commissioned into the esteemed 4 Assam regiment in September 1997, following rigorous pre-commission training at the Officers Training School in Madras.

His early years in service saw him join a unit in Ukhrul, Manipur, where he played a crucial role in counter-insurgency operations within the region. In February 1998, Colonel Wangchuk's dedication and skills led him to accompany his unit to Sri Lanka as part of the Indian Peace Keeping Force (IPKF). During his tenure in Sri Lanka, he gained invaluable experience in counter-insurgency operations, particularly in countering the LTTE cadre.

Colonel Wangchuk's commitment to maintaining peace and security continued as he undertook another significant counter-insurgency stint in the North East, serving with his unit in Manipur from 1993 to 1994. In 1999, his career took a pivotal turn when he was posted to the Indus Wing of Ladakh Scouts in Karu, Leh-Ladakh, for pre-emptive operations. During Operation Vijay, he demonstrated exceptional leadership as the Company Commander of 'F' Company, Indus Wing Ladakh Scouts. His company successfully evicted Pakistani intruders from a dominating height on the LoC. For this heroic act, his sub-unit received multiple prestigious awards, including the Maha Vir Chakra, Vir Chakra and Sena Medal.

Colonel Wangchuk's dedication to his profession was further exemplified during his tenure as an Instructor Class 'B' at the Indian Military Academy IMA, Dehradun, from 2000 to 2002. Recognised for his outstanding leadership and skills, he was approved for the rank of Colonel in 2007. He went on to command the 31 Sub Area Provost Unit in Srinagar, where he continued to contribute significantly to the Indian Army.

His service also included a staff tenure as Colonel A (D & V) at HQ 21 Corps, Bhopal, from 2009 to 2011. Later in his career, Colonel Wangchuk took on the role of Ground Liaison Officer with the Indian Air Force, where he served diligently for the last 3.5 years of his service.

Colonel Sonam Wangchuk retired from active military service in January 2018. Currently based in his hometown of Leh, he continues to be a source of inspiration and pride for his community and the nation, embodying the spirit of dedication, sacrifice, and honour that defines the Indian armed forces.